Experience Set - Men
FOR MEN
Experience Set - Women
FOR WOMEN
Experience Set - Unisex
FOR BOTH
Reverie
Fruity Floral · For Women
Susegado
Fougere · For Both
Wanderlust
Noir Leather · For Men
Vintage
Aromatic · For Both
Mystique
Gourmand · For Men
Bliss
Gourmand · For Women
Insignia
Woody · For Men
Opulence
Woody · For Both
Sonnet
Fruity Floral · For Women
Ember
Woody · For Both
Muse
Fruity Floral · For Women
Floris
Fruity Floral · For Men
Orris
Woody · For Men
Lumiere
Fruity Floral · For Women
Enchanted
Fougere · For Men
Experience Set - Men
FOR MEN
Wanderlust
Noir Leather · For Men
Enchanted
Fougere · For Men
Orris
Woody · For Men
Floris
Fruity Floral · For Men
Insignia
Woody · For Men
Experience Set - Women
FOR WOMEN
Lumiere
Fruity Floral · For Women
Muse
Fruity Floral · For Women
Sonnet
Fruity Floral · For Women
Bliss
Gourmand · For Women
Experience Set - Unisex
FOR BOTH
Susegado
Fougere · For Both
Vintage
Aromatic · For Both
Ember
Woody · For Both
Opulence
Woody · For Both
“When two traditions as deep and distinct as Kannauj and Grasse finally meet — not to compete, but to converse — the result is something neither could have made alone.”
— Rajnish Kumar, Founder, RUMI Fine Fragrances
The Obsession
"I knew what I wanted. I just needed someone who would not try to change it into something European."
Our Founder had spent years building his understanding of perfumery the slow way — not through textbooks, but through wearing, collecting, and living with fine fragrances. He grew up with the attars of Kannauj: the deg-bhapka distillations that had been made the same way since the Mughal courts first patronised the craft. He understood, in a way only someone who has inhaled that world fully can, what Indian perfumery was capable of.
When he set out to build RUMI fine fragrances, he had a clear founding principle: the attar would not be a footnote. It would be the foundation. But he also knew that without French structural discipline — the considered top-heart-base architecture of the grandes maisons — the attars would remain beautiful without being transcendent. He needed a collaborator, not a contractor.
He wrote to François Robert.
The Quest
"The attars from Kannauj gave me pause. I had worked with Indian ingredients before — always as secondary notes. Rajnish was proposing something different: the attar as foundation, not flourish."
François Robert is not simply a perfumer. He is the continuation of a Lineage. His grandfather created fragrances during the golden age of French perfumery. His father, Guy Robert continued that work with the same precision and patience. François grew up with raw materials the way other children grow up with books — learning their names before he could spell them, understanding their character before he could explain why.
When Rajnish's letter arrived, François was not looking for a new collaboration. He was particular about his work — about who he created with and why. But the samples enclosed with the letter changed things. The Kannauj Rose absolute, distilled Sandalwood, and earthy Vetiver all carried a depth that his lab in France had simply never produced. He replied within the week.
The Alchemy
"French perfumery prizes structure. Indian attar-making prizes depth. We had to find the language that honoured both."
Their first meeting lasted eight hours. François had brought trial accords built around Rose Sandalwood and Vetiver. Rajnish had brought attars distilled by families who had been working the same copper degs for six generations. Between them, at the lab in Mumbai, they began to understand what these fragrances could become.
The dialogue was not always easy. French perfumery prizes structure — the top-heart-base architecture, the carefully mapped evolution of a scent. Indian attar-making prizes depth — the slow revelation, the absence of hurry, the fragrance that breathes differently in the afternoon than it did in the morning. François wanted to impose form. Rajnish wanted to preserve soul.
The three fragrances they created together are the record of that negotiation — and of the mutual respect that made it possible.
The Signature Collections
Three Creations. One Philosophy.
India has always been a land of extraordinary ingredients. From the timeless Damask Rose and the precious sandalwood of Karnataka to the earthy elegance of Vetiver, every region carries its own fragrant identity. The RUMI fine fragrances Signature Collection is our tribute to this remarkable diversity — not by recreating tradition, but by reimagining it. Created in collaboration with Master Perfumer François Robert, each fragrances interprets one of India's most iconic olfactory treasures through the precision, balance and refinement of French perfumery. The result is a collection that is unmistakably Indian in spirit and unmistakably contemporary in expression. Every creation is rooted in craftsmanship, shaped by artistry, and designed to become part of your own story.
THE CRAFT
Every exceptional fragrances begin with a unique ingredient. It is craftsmanship that transforms that ingredient into emotion.
Together with Master Perfumer François Robert, we explored India's rich olfactory landscape, drawing inspiration from ingredients that have defined its fragrance heritage for centuries. Rather than recreating familiar scents, our pursuit was to discover new expressions — revealing unexpected depth, elegance and modernity within materials that have long been cherished.
Every formulation underwent countless refinements until each fragrances possessed its own unique identity while remaining unmistakably RUMI. The result is a collection that honours India's natural treasures through the timeless discipline of French perfumery.
"The finest ingredients already possess a soul. Our craft is to reveal them with elegance, balance and emotion — creating fragrances that feel timeless, yet unmistakably of today."
SIGNATURE COLLECTION
Reverie
Fruity Floral · For Women
A Tribute to the Legendary Damask Rose of Kannauj.
SIGNATURE COLLECTION
Susegado
Fougere · For Both
Inspired by the Serenity of Indian Vetiver and the Spirit of Goa.
SIGNATURE COLLECTION
Vintage
Aromatic · For Both
Crafted around the Soul of Karnataka Sandalwood.
Discover Your Signature
Every creation in the Signature Collection tells a different story, yet each is united by a single philosophy — to celebrate India's most iconic inspirations through the artistry of French perfumery.
Whether you are drawn to the timeless depth of sandalwood, the luminous beauty of rose, or the tranquil soul of vetiver, there is a creation waiting to become uniquely yours.
